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Two contenders are jostling for the title of Most Out of Touch Organization on the Planet this week: Chrysler - its senior execs have been happy to manufacture hulking dinosaur vehicles for decades, trousering huge pay packets and flying the world in... Read More
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is well, viral . As opposed to the blatantly planned, stage managed and marketed that shouts, I'M VIRAL, VIRAL ME. OK, there has to be some plan from either a random spotty student or by Global MegaCorp Inc's agency, or no virals would ever get made,... Read More
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If it was April 1st I'd know not to comment on SpinSpotter - but it seems to be a genuine story I found via ReadWriteWeb . Apparently, we are suffering from a 'spin epidemic' and SpinSpotter, together with the efforts of the Truth Mongers... Read More
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Time was, advertising stole many of its best creative ideas from the film industry. Now there is the Internet and user generated content. 3M is feeling the negative backlash of picking up on an office prank that went viral (some time ago) and replicating... Read More
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A flurry of stories on the issues around managing social media participation for employers and, by default I guess, employees too: BL Ochman - Does Your Company Have a Social Media Participation Policy? News of the boys in blue and their special interest... Read More
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I wrote about the notion of Marketing Attacks last week. It got me thinking about marketing techniques the world could do without - which is slightly different to just plain bad marketing (doubtless a far more extensive list). I had to spend a couple... Read More
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Piece here on Mashable about the use of Twitter for marketing. Nothing remarkable in that, there's lots of marketing taking place on Twitter, a little by companies promoting themselves or looking for leads or insight, but far more by Twitterers selling... Read More
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Not Google, who launched Google Health Beta on Monday this week. Check it out here . eHealth Insider has a report . Mashable has a review too . Would I trust Google with my records? Sorry, no. Probably not Microsoft either, who have their own approach... Read More
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Our own government in the UK simply has the wherewithal to lose huge volumes of its citizens' personal data (current location, we know not where). And only using CDs via pigeon post too, so no points for technical innovation even. But hats off to the... Read More
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A story from Ad Age in the US highlights an area where the UK is moving ahead of America. From May 26th it will become illegal for marketers and their agencies to seed positive references about their own products without making it clear the source of... Read More
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I'm just back from holiday but luckily I see Charles Arthur at the Guardian published a great summary of the latest news on Phorm, which I aimed to track before a week of skiing took precedence. Aside from the ins and outs of the financials, and the fundamental... Read More
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Up against it today. So, not much time to comment on these stories that caught my eye recently. Blogs can sometimes be just so much more lipstick on the proverbial pig. Jeff Jarvis rails against Wal-Mart . The lesson: companies are judged first and foremost... Read More
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Having glibly introduced the subject of Phorm in the previous post, I spent a little longer looking at the storm brewing around it. Its interesting on a number of levels. Phorm looks to be following Dell's well trodden path to online purgatory. Of course... Read More
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Its one of those questions that every PR gets asked by their client. Novices will bluster something about journalistic scruples and confidentiality. Veterans will advise that there is no such thing as off the record. But the question keeps coming back... Read More
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Jonny points me at a post on the IIAR blog on codes of ethics among analyst groups. In it is a link to this story from HP's AR team. To paraphrase HP's post, they have issues with a product review from an analyst group that rates a competitor's product... Read More
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