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I like Best Buy's idea to create Remix , an API for Best Buy product line information and price data. Basically, third parties can now incorporate the data into their own service offerings, extending the reach of Best Buy into new channels and services... Read More
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On the day that Britain's PR industry disappeared into it's own PR Week inspired Twitter maelstrom , some Social media demographics from Brainz, sort of. Here's the view on Twitter. There is truth in their irony.... Read More
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The Forrester posse is full of their new report on B2B buyers use of social media. Josh Bernoff says: "If you're a B2B marketer and you're not using social technologies in your marketing, this report means you're late." "This... Read More
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Nothing like a spot of snow to get people Twittering, Flickring and Mashing. On the other hand Belle (see below) and I are too busy scouring the Chiltern hedgerows looking for stranded commuters to write it up, so take a look at Ben Marsh's nifty... Read More
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Funny thing that social media, the news just gets out there and old fashioned PR cycles get bypassed. Which is great. It's just one reason why we think many aspects of traditional PR are history. Hence we have wooed the very wonderful Brendan Cooper... Read More
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The BBC's Rory Cellan-Jones explains why Twitter can't be ignored by both the media and PR professionals here . Neither is Twitter a complete answer, of course. And yes, there is a law of diminishing returns that surrounds the time invested in it. But... Read More
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Something about the juxtaposition of junk food and social networks appeals. Bin out 10 Facebook friends and get to gorge on junk food with Whopper Sacrifice . Hat tip to Wade.... Read More
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eMarketer lifts some interesting data from TNS on the online activities of UK internet users in an article on Advertising on UK Social Networks . As ever data throws up some curiousities - 76% have used online banking, but only 16% have viewed , or contributed... Read More
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Much discussion about the role of Twitter in reporting on the recent Mumbai attacks. Forbes.com reports: Mumbai: Twitter's Moment Rory Cellan-Jones of the BBC puts some perspective around the more outrageous claims for Twitter in Twitter - the Mumbai... Read More
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Last week I listened to a Woman's Hour* feature about Second Life (OK, I spend too much time commuting). At the time, I couldn't decide whether the arrival of Second Life on Woman's Hour signified it had gone mainstream, or that it was all over for the... Read More
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I signed up to Mr Tweet . The strength of Mr Tweet is also its weakness. Mr Tweet analyses who you follow via Twitter, and then suggests other people to follow, based upon who the people that you follow, are in turn following themselves. If you follow... Read More
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In this Reuters article - Tech Firms Tune into Social Media to Reach Consumers - NetApps says it plans to spend 20 per cent of its PR budget on social media. If NetApps were really radical, they would be planning to spend 20 per cent of their advertising... Read More
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That's it I'm retiring from social media. It doesn't get any better than this. Out of the blue, Gene Hunt (fictional Life on Mars detective from the 70s) starts to follow me on Twitter. Better than that even, he really is following me on Twitter... Read More
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It would appear National Australia Bank (NAB) stuck a toe in the waters of social media, and liked it so much they jumped right in. But then jumped out right again, very shortly afterwards. Story here . More salutary lessons on how large organizations... Read More
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There have been some interesting, vaguely connected, posts this week contributing to the discussion around where we are with the adoption of social media, particularly among larger or more conservative organizations. A bit too much to think about all... Read More
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