Forrester: social media inclinations of B2B buyers

The Forrester posse is full of their new report on B2B buyers use of social media.

Josh Bernoff says:

"If you're a B2B marketer and you're not using social technologies in your marketing, this report means you're late."

"This is your chance to stand out. Take this report and show it to your boss to convince her that it's time to get started."

Josh's posts New Research: B2B Buyers have Very High Social Participation. Key points Josh pulls up are:

91% of these technology decision-makers were Spectators -- the highest number I've ever seen in a Social Technographics Profile. This means you can count on the fact that your buyers are reading blogs, watching user generated video, and participating in other social media. Note that 69% of them said they were using this technology for business purposes.

Only 5% are non-participants (Inactives).

55% of these decision-makers were in social networks (Joiners) -- despite as mature businesspeople and not college students, you'd think they'd be participating a lot less.

43% are creating media (blogs, uploading videos or articles, etc.) and 58% are Critics, reacting to content they see in social formats. Again the numbers are very high compared to other groups we've surveyed, and again the level of participation for business purposes is also very high.

Laura Ramos discusses the report in her post The Social Technographics of B2B Buyers.

Jeremiah Owyang has a round up here too.

Tags: Laura Ramos, Jeremiah Owyang, Forrester