January 2008 - Steve Ellis - TheNewMarketing

Marketing

Have you appointed a Facebook correspondent yet?

When MP Derek Conway was outed yesterday by the Conservative party for apparently very nominally 'employing' his sons at the public's expense, journalists were faced with the question of where to look for 'colour' to illustrate the story? Straight to... Read More

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Published Thu, Jan 01 2008 9:26 AM by Steve

Media, PR

Conversations with Jamie Galloway: Mr digital media at the COI

At last night's BIMA dinner I met Jamie Galloway, Head of Digital Media at the Central Office of Information (COI). For anyone, like me, who isn't immersed in the public sector, in simple terms the COI acts as a procurement clearing house and trusted... Read More

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Published Fri, Jan 01 2008 7:39 AM by Steve 121

Blogging, PR, Trust & Ethics

SocGen exposed to full frontal blog transparency

It seems these days corporate crises are played out in full view of the public. The FT Alphaville team live blogged SocGen's conf call this morning - the one in which the management 'explain' where the euro 5bn went. I've never really got much value from... Read More

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Published Thu, Jan 01 2008 12:43 PM by Steve

Measurement, Media

Google takes pole position in Seattle Bus race

Strangely, one of our most popular posts ever was this story from Wade on Sun taking a swipe at Microsoft on their home turf by advertising OpenOffice on the local Seattle bus routes (see the number of angry comments the story pulled, amazing). Now, news... Read More

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Published Mon, Jan 01 2008 5:42 PM by Steve 121

Measurement, PR

Boy Scouts show us the way

Supportive of the Scouts for helping out on the UK skills shortage by launching a new activity badge for PR, I found out they also have them for Creativity and IT (below), which goes some way to fixing our recruitment needs. And surely these three below... Read More

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Published Fri, Jan 01 2008 5:18 PM by Steve

NoneCat

Twitter again

Following from last night's post - today, Tom Murphy posts here on: what's the value of Twitter? And has some more links looking into the same question. Coincidentally, after making the original post last night, I was driving home and listening to an... Read More

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Published Fri, Jan 01 2008 12:36 PM by Steve 121

Technology, Trust & Ethics

The jury's still out on Twitter (personally)

Richard Holway has a recent post: Are Twitters Twits? I wouldn't go that far - if it works for others great - but from a personal use perspective, Twitter hasn't really grafted itself to my lifestyle:workstyle yet. Why is that? These are the reasons,... Read More

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Published Thu, Jan 01 2008 7:07 PM by Steve

PR, Random

What metrics do you track?

Jeff Jarvis has a great post on the new metrics now available to track the progress of the US presidential race, from Twitter followers to odds quoted by a bookmaker. Some of these methods wouldn't translate for a brand or a business but its is amazing... Read More

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Published Tue, Jan 01 2008 2:28 PM by Steve 121

Customer Advocacy, Media, Technology

A personalized way to broadcast customer references

This is a cool 2.0 style tool to add into any communications or customer reference program. One aspect of our work within the area of customer advocacy is helping clients to communicate their positive customer stories to other customers, employees and... Read More

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Published Tue, Jan 01 2008 5:07 PM by Steve

PR

This is my last post of 2007

Not my first of 2008. And that's because one of my New Year resolutions was not to post on the prickly subject of 'PR' in 2008 - let's all move on - but then I came across this email footer... Are you the person we sent this email to? If not, it’s actually... Read More

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Published Mon, Jan 01 2008 12:04 PM by Steve 121

January 2008 - Steve Ellis

Syndication

Post Category

Archives

Steve's Blog Roll

Have you appointed a Facebook correspondent yet?

Conversations with Jamie Galloway: Mr digital media at the COI

SocGen exposed to full frontal blog transparency

Google takes pole position in Seattle Bus race

Boy Scouts show us the way

Twitter again

The jury's still out on Twitter (personally)

What metrics do you track?

A personalized way to broadcast customer references

This is my last post of 2007

Steve Ellis