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Where were you when the Berlin Wall came down? Apologies to anyone under the age of 25 or so, but it was an unforgettable moment, reinforced by the images of Berliners vigorously demolishing the barrier that symbolised the cold war. So when will the current... Read More |
Published
Tue, Feb 02 2009 9:33 AM
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Peter Springett
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I've been scratching my head of late, wondering how else the economic crisis will affect content in 2009. So how about this ad from Hyundai that aired during the Superbowl last night? In short: "If you can't keep up your repayments we will take your car... Read More |
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Published
Mon, Feb 02 2009 9:21 AM
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Peter Springett
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Apologies for the delay in posting recently. I'm still recovering from the shock of discovering that servers in datacentres run on electricity and aren't powered by the Internet pixies. Anyway, now that I'm offsetting my online searches by drinking cold... Read More |
Published
Fri, Jan 01 2009 5:40 PM
by
Peter Springett
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As Steve Ellis points out in his post earlier today, some 75 percent of UK internet users have used the web to look up the news (third only to using a search engine and carrying out online banking). No surprises then at the cluster of articles in the... Read More |
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Published
Thu, Jan 01 2009 5:45 PM
by
Peter Springett
6
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Christmas is a great time for reflection. No more so than if you work with your head in an increasingly fluffy cloud of digital content. For those of us lucky to be with our extended families, the Winter holiday forces you to spend time in the company... Read More |
Published
Mon, Dec 12 2008 4:45 PM
by
Peter Springett
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There's more than one way to take advantage of the recent decision by the UK government to cut the standard sales tax (VAT) by 2.5 percent. So hats - and crew neck sweaters - off to West London's finest mail order clothing store Boden: I'm... Read More |
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Published
Tue, Nov 11 2008 7:24 PM
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Peter Springett
6
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Apologies for the quality of the mobile phone photo, but when I read this paragraph in a UK railway station, just south of London, my heart leapt. It's the little things that bring delight to copywriters, especially when the organisation in question... Read More |
Published
Mon, Nov 11 2008 7:19 AM
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Peter Springett
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Here's another hardy perennial hot off the press at Oxford University. This time a list of annoying phrases used in everyday speech and the workplace. A lot of them probably crop up in marketing conversations too, although expect 'conversations' in this... Read More |
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Published
Wed, Nov 11 2008 8:45 AM
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Peter Springett
6
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Back in London this weekend I was persuaded to visit the Rothko exhibition at Tate Modern. It was a good show, but with a bizarre and slightly sinister follow up. About 24 hours later I acquired another Twitter follower, this time a Mr Mark Rothko. A... Read More |
Published
Tue, Oct 10 2008 9:58 AM
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Peter Springett
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Germaine Greer, the old devil, wades into the Robert Hughes/Damien Hirst feud in today's Guardian. For fear of oversimplifying, this particular spat trades on the fact that Hughes's artistic sensibilities have been roughed up by an upstart who... Read More |
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Published
Mon, Sep 09 2008 8:43 AM
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Peter Springett
6
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It was my birthday last week. I’m well beyond counting but the number was significant in a nice way. Modesty prevents me from stating the truth, but the digits added up to six. I reckon I should let you do the maths. If you need another hint, how... Read More |
Published
Tue, Sep 09 2008 11:27 AM
by
Peter Springett
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As Benjamin Franklin famously said, "In this world nothing can be said to be certain, except death, taxes and German-manufactured white goods from John Lewis." Add to that hallowed list ad after great ad from Nike and its agencies. The latest spot fuses... Read More |
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Published
Thu, Aug 08 2008 10:43 AM
by
Peter Springett
6
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In Europe, where everyone leaves for the beaches on August 1 and doesn't return to work until the new term (it says here), the so-called silly season is well upon us. It's a tough time for the media, having to turn over newspapers and web sites of record... Read More |
Published
Wed, Aug 08 2008 9:06 AM
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Peter Springett
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Like most professional writers, the Metia editorial team always enjoys a good neologism. (new word). And international events are always the source of great pleasure when it comes to new terms, usually created by the media or the governments of host nations... Read More |
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Published
Tue, Aug 08 2008 8:52 AM
by
Peter Springett
6
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As an agency we thrive on feedback. Whether from colleagues or clients it helps us tailor content to the exact needs of the target audience and ensures that we get it right first time round as often as possible. Having said that, there are times when... Read More |
Published
Thu, Jul 07 2008 6:14 PM
by
Peter Springett
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